In the fiercely competitive US telecommunications market, the focus on acquiring new customers often overshadows the critical need to retain existing ones. Customer churn—the rate at which subscribers discontinue service—acts as a silent drain on profitability, eroding revenue and complicating first‑party collections. At Fusion CX, we recognize the deep interconnection between churn and collections, advocating… Continue reading The Silent Drain: Understanding Customer Churn in US Telecom and Its Impact on Collections
The Silent Drain: Understanding Customer Churn in US Telecom and Its Impact on Collections
